Workshop – Media & Messaging

If the media decides to cover HighWaterLine you have the opportunity to amplify your message(s). It is important that your message is well thought out and agreed upon by the greater group before you have the media spread it far and wide. The best way to plan this is to …

Media Plan

Media outreach will help you share your project with a wider audience. Your media outreach plan should ideally include: Press List A list of the top reporters (print, online, radio, tv, social media) who you will contact to cover the project. Social Media Social media is a great way to …

Photographers & Videographers

Documentation of your HighWaterLine is very important! It is an ephemeral and performative project that doesn’t last very long in the rush of life. Having good images that you can share after the fact can be invaluable for your own records but also for media that may come to the story …

Materials

How to select materials You will want to think about materials early in the project in order to research, acquire and test your chosen medium for creating the line. Each HighWaterLine project will want to determine the materials most appropriate for their region. Here are some general guidelines for choosing …

Gameplan for Days Leading Up to Actual Marking

If there are a lot of people marking the line, or multiple lines being marked over the course of several days or weeks, you will want to plan ahead to map out all the logistics. Things to consider include: The volunteers who will be marking the sections of the line …

Workshop – What it Means to Be A Performer & Prep

This final workshop should ideally be held one week prior to the marking of the line and can include experts available to answer last minute questions. This offers an opportunity for participants to familiarize themselves with the devices that will be used to demarcate the line, a chance to review …

Marking the HighWaterLine

You made it! Your community has come together and you are ready to mark the line. As there will be a lot going on during the day(s) you mark the line, having a checklist will help immensely. Here are some items to bring: Permits – Everyone who is marking the …

Community Celebration

Coming together with everyone to celebrate with food is a beautiful way for people working on various aspects of creating the line to all be together. This is a great way to thank everyone in a group setting and to informally brainstorm potential future collaborations. If there are volunteers who …

Workshop – Debrief

Bring everyone together after the HighWaterLine to share notes on what worked, what can be improved, ideas for moving forward and more. The debriefing can be weeks or a month after the HighWaterLine – whenever works for everyone. This should be a celebratory meeting since you’ve pulled it off and …