Workshop – Media & Messaging

If the media decides to cover HighWaterLine you have the opportunity to amplify your message(s). It is important that your message is well thought out and agreed upon by the greater group before you have the media spread it far and wide. The best way to plan this is to …

Media Plan

Media outreach will help you share your project with a wider audience. Your media outreach plan should ideally include: Press List A list of the top reporters (print, online, radio, tv, social media) who you will contact to cover the project. Social Media Social media is a great way to …

Photographers & Videographers

Documentation of your HighWaterLine is very important! It is an ephemeral and performative project that doesn’t last very long in the rush of life. Having good images that you can share after the fact can be invaluable for your own records but also for media that may come to the story …

Materials

How to select materials You will want to think about materials early in the project in order to research, acquire and test your chosen medium for creating the line. Each HighWaterLine project will want to determine the materials most appropriate for their region. Here are some general guidelines for choosing …